Image is an important word. It leads to Imagineering – a process used by Walt Disney to transform his dreams into realities and create the Disney Corporation Empire. But the image is not a still photograph. It’s a movie composed of a sequence of stills, each of which captures the evolution of an enterprise as it adapts to remain fit for purpose in the ever-changing business landscape.
It is also important to avoid the trap of industrial age thinking and be cautious of industrial organization economics which forms the famous Five Forces model developed my Michael Porter.
Further, as managers face the challenges of the 21st century, it is useful, providing the context is appropriate, to see, instead, strategy as the emergence of order and innovation from the variety and diversity which exists in and around organizations.
The article attached uses the value network "lens" or perspective to visualize how such a business model might appear, as in the following picture.
If allowed, the mix of contributions by the very many different peoples in organizations today has the potential to create newness and therefore change of itself.
You are at http://tinyurl.com/lr8t5d