There is an intriguing article on Cloud Computing and the Promise of On-Demand Business Innovation in Intelligent Enterprise here
The central message is that the wow is not just about technology; it is about process flexibility and reuse that will enable enterprises to quickly serve new customers and launch new lines of business. It is envisaged that Internet enabled components can be linked together to provide the flexibility needed by businesses in the 21st century, particularly within the current economic crisis.
The author implies that cloud computing is needed to deliver now the “End to end Situational Business Process (SBPs) Supporting Multiple, Simultaneous Value Chains.“
This may send shivers down the spines of enterprise architects or IT professionals and business leaders who want flexibility but fear a lack of accountability and auditability.
Fortunately, there is a more secure and controllable route. For example, consider:
1) using value networks to discover how best to meet customer needs and the interaction with the whole business
2) connecting those findings to systems that currently exist for creating the appropriate workflow, incorporating agility, compliance and performance management with rapid prototyping - see, for example Procession
It may seem complicated but start off simply. After all, it's the people that count and it needs to be intelligible. Here is a first cut business model covering a slice of your ecosystem.
You can read more about value networks and business models here
You are at http://tinyurl.com/kwofc4
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