It is strongly suggested that a VES diagram be constructed for all events being planned. This will help all Participants to gain the maximum benefit from holding and attending an event.
This can be introduced in the opening session so that attendees can be immediately switched on to recognising emerging opportunities that otherwise may be missed.
Overview: The visual outlines value exchanges and strategic elements related to event organization, including fees, partnerships, and feedback mechanisms, and described below.
Value Exchanges
- Discusses various value exchanges for events, including facility providers, sponsors, and strategic partners.
- Highlights the importance of exposure and assistance from organizers and partners.
Event Details
- Covers essential aspects such as fees, location, catering, and event materials.
- Emphasizes the need for effective invitations and responses to enhance participation.
Feedback Mechanisms
- Stresses the significance of feedback from delegates and participants to improve future events.
- Suggests gathering insights and recommendations to refine event strategies.
Learning and Development
- Mentions the role of learning event bodies in providing standards and support.
- Encourages the sharing of information, experiences, and connections among participants.
Business Opportunities
- Introduces the concept of "Blue Ocean Strategy" for identifying new business opportunities.
- Encourages collaboration and networking to explore emerging intangible deliverables.
The visual can be downloaded from here...
